Print Ads from Montana Meth Project

Montana Meth Project ad campaign is a real eye opener for me. It's so graphic and real that I've almost lost my appetite. Meth? I'm not gonna do it even once. It is sick as hell. You might wanna follow the link and take a look at the print section. Some video ads are there, too. [Link]

The Meth Project is the largest advertiser in Montana, reaching 70-90% of teens three times a week. This is saturation-level advertising.

The research-based messaging campaign—which graphically portrays the ravages of Meth use through television, radio, billboards, and Internet ads—has gained nationwide attention for its uncompromising approach and demonstrated impact. The campaign's core message, "Not Even Once®," speaks directly to the highly addictive nature of Meth.